The phrase “That’s the way it is” has become an iconic phrase in the world of broadcasting, associated with a legendary newscaster. This phrase was the signature sign-off of Walter Cronkite, an American broadcast journalist and anchorman.
Newscaster’s Signature Phrase
Walter Cronkite was the anchorman of the CBS Evening News between 1962 and 1981. He was known for his professional and unbiased approach to reporting the news, and his ability to deliver the news in a clear and concise manner. His broadcasts were highly rated and he gained the respect and admiration of viewers across the United States.
At the end of each broadcast, Cronkite would close with the phrase “And that’s the way it is”. This phrase became so popular that it was adopted by other broadcasters as well.
"That’s the Way It Is"
The phrase “That’s the way it is” was a way for Cronkite to signify that he was delivering the news in an unbiased and professional manner. It was also a way for him to show his respect for the viewers, and to let them know that he was not trying to influence them or their opinions.
The phrase “That’s the way it is” was also a way for Cronkite to show his faith in the power of the news. By signing off with this phrase, he was conveying the message that he believed in the importance of delivering accurate, unbiased news to the public.
Walter Cronkite’s signature phrase, "That’s the way it is", has become an iconic phrase in the world of broadcasting and journalism. It is a reminder of his professional and unbiased approach to reporting the news, and of his faith in the power of the news. It is a phrase that will continue to be associated with Cronkite for many years to come.
