If you are an SEO copywriter, you are likely familiar with keyword density. It refers to the number of times a keyword or phrase appears on a webpage as a percentage of the total word count.
Before Google started rolling out frequent updates, this was a valuable part of search engine optimization (SEO). However, in recent years the importance of keyword density has changed significantly.
Use the Keyword Density Analyzer to Check Your Content
When writing content for your website, it is important to use keywords correctly. This can be done by using a keyword density analyzer.
Keyword density is the percentage of times a word or phrase appears on a web page. SEOs use it to determine the importance of a particular page for a given search query.
The keyword density analyzer also indicates whether or not a keyword is repeated throughout the page’s text and whether that keyword appears in the title tag, meta-description, and HTML head tags.
Having high keyphrase density signals to Google that you are “stuffing” your content with keywords, a behavior that is frowned upon by the search engine. This is considered a spammy practice and could result in penalties.
Make a List of Keywords
Once you’ve identified your target keywords, you can optimize your content around them. This is a crucial part of your SEO strategy, as the more relevant your content is to search terms, the better it will perform in SERPs.
Consider your keywords’ search volume and general intent. This is important to ensure that you’re targeting the right questions your audience is looking for answers to online.
The Keyword Density Analyzer is a great tool for checking the density of your keywords on a page. This free browser-based tool counts text used in the body of the page and within heading tags and gives you an overview of keyword density on a page.
You can also use this tool to identify keywords your competitors use but not you. This is a good way to discover new opportunities worth targeting.
Create a Keyword Map
Regarding content optimization, keyword mapping is critical to help you create more relevant pages. It will also allow you to ensure your content is optimized for search engines and provides the best answer to a user’s search intent.
A keyword map will contain a list of keywords you want to target for each page on your website. These should include one focus keyword and several supporting keywords or keyword variations.
A keyword map can be created using a spreadsheet or other document, and most digital marketers keep a copy of theirs for reference throughout the content creation process. It’s important to revisit this document regularly, especially if any changes in your industry, target behavior, or search engine algorithms impact the relevancy of your keywords.
Use the Keyword Density Analyzer to Check Your Content
A keyword density analyzer is a tool that helps you understand how often you’re using a particular keyword in your content. This can help you determine whether or not you’re overusing it, which could negatively affect your search engine rankings.
Traditionally, SEO experts recommend that you refrain from cramming your content with keywords. This practice, known as “keyword stuffing,” is considered spam by Google and could lead to your website being punished in the search results.
To avoid this, it’s important to use natural language that your readers will be able to understand. Google’s search algorithms now prefer natural-language content written in a way that human readers can easily understand and enjoy.
In addition to checking your content for keyword density, a quality keyword density checker will also provide you with feedback on other aspects of your content. These include plagiarism, readability, and grammar. These tools will help you improve your content to rank higher on search engines like Google.
