Rebranding can be a positive improvement to the brand’s image, and its transformation. It is possible to alter the logo or the design and packaging or revamp your business. Rebranding is beneficial in many instances:
- conquering new markets
- fighting strong new competition;
- mergers.
However, it is prohibited in any attempt to conceal the problem or the narcissism in the newly appointed CEO. It’s a complicated multi-step procedure, which is capable of regaining and even increasing your standing, but when used improperly, it could eventually ruin your business.
What is the term “rebranding?
In plain English the term “rebranding” refers to any kind of change, from a minor logo change to a complete overhaul of the idea and all components of the brand. In fact the changes are connected to rebranding, but in a particular manner, but they do not convey its entirety. Repositioning, restyling, as well as redesign all have something to do with branding, but they shouldn’t be mixed up.
- Repositioning refers to a change in the fundamental characteristics of an organization’s brand.
- Redesign, restructuring, or restyling – altering the corporate logo, corporate identity and other elements in the image of the brand new or current location.
- Rebranding is the process of creating an entirely new perception of the intended audience of the companyby altering the primary and fundamental aspects that define the company’s brand (repositioning) and also as changes to the corporate logo and identity of the business (restyling or redesign).
The reasons behind rebranding
There are many reasons that determine the objectives and responsibilities of branding. Here are some of the primary reasons:
- Initially, the brand was mispositioned.
- A shift in the philosophy of the company.
- The appearance of strong rivals.
- Expand or change the intended public.
- The conquest of new markets.
- Fusion of two companies.
- Enhance your image.
The incorrect brand positioning from the very beginning
Many companies opt for the wrong position with a questionable image or bad marketing strategies. In the end, they are targeting they choose the wrong audience,, ultimately, burying the entire idea. Rebranding may help the brand survive and develop.
The company’s philosophy is changing
Conceptual values, brand values and mission are the main reasons behind the need to change your brand. By changing the internal configurations of the business is essential and logical.
In the wake of an appearance from powerful rivals
With time the brand will begin to fall out of favor due to the appearance of new competition. It is essential to alter both internally and externally in order in order to improve.
Expanding or changing your market
Today’s consumers aren’t the same as yesterday.In order to satisfy their desires and needs the brand has to adapt to their needs and interests as well. If you plan to make a change to a different price ensure that you reflect this in your branding, or else in the eyes of your customers the changes won’t be deemed to be justified.
Invading new markets
In the event of entering an international market, the visual element of your company’s brand must be understood by other countries. Also it is essential to update or completely alter the identity of your company. Also, you should do an audit of the ideology component of the brand (mission values, values, and the philosophy). When you are expanding to another country you should be aware of that country’s laws and policies. For example, if you plan on incorporating your company in Hong Kong, do your research beforehand.
Fusion of two companies
When multiple companies are merged to form one company, the brand shifts. Based on the particulars of your company then you can either create a new brand or alter one of the brands you already have.
Reputation enhancement
If a business was involved in scandals that have been widely reported Rebranding could help diminish negative associations and draw the attention of prospective customers.
In general, the goal of rebranding is generally to enhance the standing for the company and their products.
How can we rebrand 2022 How to rebrand in 2022: some tips for logo design
Your logo is your identity that people can identify your brand. So, it’s important that your logo is noticed and is admired by all customers. But, a logo is not always capable of meeting the expectations of customers, and that’s when it is time to rebrand. Here are some suggestions for how you can revamp your logo, making your brand well-known and also profitable.
Selecting the right color palette
Selecting an appropriate color palette is possibly the most important element of the logo’s design. The most important thing is to understand the principles of color combination. It is important to ensure your colors you pick match each other, which will result in drawing plenty of interest. One example of this is the company Ikea that has its logo displayed in a blue and yellow color scheme. The colors are well-mixed and complement each other and that creates an image of brand recognition. It is a color scheme is made by making use of two colors placed against one another within the color wheel.
Learning your audience
Certain brands share a similar public because they provide products and services to people of all ages. But most of the time the target audience of brands is different, and this is important to consider when creating a new logo style.
For instance, Disney is a classic brand that understands its customers well. The handwritten, fun logo hasn’t lost any of its value in the years. Find out who your customers are specifically their wants and requirements, prior to re-designing your logo.
The lack of detail is a problem.
The worth in Microsoft Windows is truly impressive and in the same way, Microsoft’s logo is simple and comprises of just four squares. This is an excellent proof point that the smaller , the more effective. Don’t limit your imagination to serious limitations, but keep in mind the simplicity and conciseness of your ideas.
Originality
The biggest mistake made by many businesses that want to alter the look of their logo is to simply duplicate ideas of others. Be aware that plagiarism is the path to nowhere. It is not just that you won’t gain a new audience, it is also possible to lose the one you already have. You’ll be a laughing stock and may end up being a bogus victimwhen it comes to litigation. It is crucial to comprehend the needs of your clients and, from that, create an innovative design that can present your service in its most appealing possible way.
With a stunning legend
A logo usually has some story behind it or has a hidden significance. Logos of the present are often accompanied by stunning stories. Like The Chupa Chups logo, whose creator isn’t a fan of children. Also, The Apple apple, which is drawn with a bite, to differentiate it from the tomato. If you don’t have a story of your own you can make up one! People love stories with beautiful legends. Your logo’s design must not just be pleasing to the eye but also have meaning.
Conclusion
Rebranding, particularly changing the logo has helped numerous companies to regain or even enhance their market share. However, this method is only effective when it is used properly. In the end, a successful rebranding can be achieved when a business examines its failures as well as its successes, and from their experiences, they create the new vision and brand goals.
