All of the new technology that we have in modern society has drastically changed the way that we live our everyday lives. Many industries have adapted to the times and reinvented themselves in order to utilize new technology, the marketing industry is one field that experienced a complete overhaul. It was not too long ago that marketing consisted of printing pieces in the press or advertisements like fliers and billboards. The Imperium Group is a global PR company, and one of the top pr firms in Dallas, that works with its clients to improve their clients’ reputation by using modern marketing tactics. They recognize that the only way for any organization to thrive is for them to gain as much internet coverage as possible, but there are so many ways of going about this that it can get overwhelming. In the brief time that the Imperium Group has been in the industry, they have learned many helpful tactics which they have decided to share. Imperium Group also specializes in Google Knowledge Panels.
Create a relationship with the media
There are many different media providers who have different views on the topics they are reporting which may cause the topic to be altered or skewed. By forming a relationship with any major media outlet or even just a particular reporter, you are setting yourself up for a successful future. This is no easy task and will take lots of persistence but once you have created such a connection you will be able to take advantage of many benefits that come with it. The media outlet that you have formed a connection with may provide you with support in the future as well as ignore any harmful rumors and refrain from reporting stories that may purposefully harm your reputation.
Paid Partnership
These new social media platforms and websites have changed the traditional way of advertising. Instead of airing a commercial on a popular television network or renting a billboard on a popular highway companies are turning to the internet. Social media has changed the way we do things since a single person can attract the attention of tens to hundreds of millions of people. Not only are social media influencers attracting people in massive numbers but they create a much bigger impact since their followers truly care about what they have to say in their posts or social media stories. Instead of paying for an ad on TV, companies are teaming up with social media influencers so that they can post reviews or pictures with the product that they sent them to test out. Most major social media platforms provide services so that businesses can easily connect with top social media influencers. After the organization communicates their vision to the public figure then they begin working to turn their vision into a reality.
Viral Advertising
In order to use this tactic, the organization must take advantage of social media and how much of a reach it has all over the world. Through this process, an organization would need to make a well-made advertisement in the form of a photo or video. The content that they create needs to be attention-grabbing and very unique or else it will be disregarded by many others on the internet. This process is highly effective but not completely guaranteed, it may take you a couple of times to produce the right content. After you publish your first piece of viral content it is very important to remember your creative process so that you can continue creating viral content in the future.
Public commentary on relevant matters
Once a very important event happens in the world there is usually more than one viewpoint on what happens which stirs up a bit of controversy and causes people to take sides. Commenting on a recent event is very important for your reputation since a unique and reasonable viewpoint can get you lots of positive exposure, while the wrong viewpoint can completely ruin the way the public perceives you. Releasing a public statement attracts the attention of anyone who is involved in the same issue and will get your name circulating through the media even if people do not agree with what you had to say.
Association with COVID-19
Relevant topics attract the most attention which is why the recent pandemic has gained more attention than any other topic in recent history. There are many views and opinions circulating as well as lots of confusing or false information. By releasing a public statement regarding how to properly handle this pandemic and providing accurate information, you are gaining attention from millions of people all around the world who are invested in the topic. Anyone who is able to compose a proper statement regarding this topic will more than likely end up getting their work viewed by millions of people all around the world.
PR Platforms
Many platforms or agencies that have experience with marketing make their services available to anyone who does not want to do everything completely on their own. These platforms are able to help their clients get featured on Forbes and other major media outlets, this increase in media coverage can help just about anybody. The Imperium Group is one of these platforms, they are able to get major media exposure for their clients. Most people or organizations will not be able to do their own marketing which is why it is often a good choice to reach out to a PR platform or agency that will streamline the process.
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This list is composed of some of the most effective tactics you could use to increase media exposure, but there is still a lot more to the process. Creating media exposure takes meticulous planning and careful execution and can be a prolonged process. None of this is easy, but it is not impossible.
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