Organic growth for small businesses implemented correctly and successfully – this is how you increase the success of your business in the long term and your success in TonyBet.
For founders and entrepreneurs, in addition to time, a lot of creativity, love and sacrifice is required to help their small business succeed. A mix of modern options and time-tested strategies provide the right tools. We share 5 tips on how to leverage their position against big players.
THE BEST TIPS FOR YOU
1) Use free PR and marketing tools
Without good representation online, you’re nobody these days. But instead of seeing online culture as a constraint, see the benefits. Use digital marketing and free offers to reach potential customers and be represented in the right place.
In addition to a homepage, social networks increase the chance of being found online. Google My Business is considered the most important and free tool for business presentation.
Also a Facebook profile and Instagram are channels where you have the chance to inform about current campaigns, offers or a new product. In addition, you can maintain and build your company’s image through good content such as photos, texts and videos.
The PR measures are rounded off by communicating with other companies, searching for collaborations or employees on LinkedIn.
As with your products and services, quality should be paramount. Blurry, poorly lit photos or pixelated cell phone videos are a no-go. Only use the channels to distribute content that you can guarantee is of high quality.
2) Go Local!
Traditional networking is also an important success factor. Cooperations with other local businesses show that you have arrived in the region or in the neighborhood. Use partnerships e.g. for promotions to offer products of the partners in a suitable place. Through the so-called synergy, the effect is that you benefit from each other as in a social relationship and also share experiences or customers.
Joining forces with other retailers or medium-sized companies from the region offers the following possibilities, for example:
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Offer coordinated bundles/packages
Offer or gift baskets provide a very good cross-selling opportunity. Use seasonal markets, for example, to put together suitable offers and offer local delicacies from a single source or have them sold by third parties. After all, baked goods from the local baker taste best with honey from the small apiary.
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Joint advertising for partners
Use appearances to offer products from other local producers, such as using craft or trinket items to decorate your booth or providing partner treats for hungry customers.
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Discounts within the partnership
For example, use a local artist’s matching painting in your retail store, save on interior design, and do some advertising in return. Maybe a photographer will offer you a discount on photos for social media if you hang their calendar in the store or display a fancy photograph. The possibilities are as varied as the local businesses.
3) Customer proximity as a success factor
Their big advantage over corporate groups is their company size. You can react flexibly to changes and take customer wishes into account more individually, without having to coordinate them with your corporate identity or clarify them with superiors first. This gives your company an unmistakable character with which you can score points.
You should take advantage of the many marketing benefits, e.g. the use of sustainable energy or the use of products from fair and ecological production, in order to enjoy an advantage over large corporations.
A little in-store chat and discounts for frequent shoppers will make your customers feel valued and well treated. Even small Christmas gifts you whip out from under the sales counter for certain customers will create a bond.
To maintain business relationships, you should also take the time to congratulate important partners on their birthdays or stop by the store or party for company anniversaries, and of course make a purchase from partners yourself from time to time.
