Shopify is an incredible platform for eCommerce, and many online stores are built using it. Data from Oberlo shows that Shopify holds a 25% market share in eCommerce stores. But it needs to be maintained by a team that understands the ins and outs of this specialized software to be effective.
If you’re seeking the best results from your online store and want to achieve those results quickly and efficiently, outsourcing maintenance is the way to go.
Why Should You Outsource Shopify Development and Maintenance Services?
While Shopify offers a user-friendly interface and a range of built-in features, businesses may require Shopify development and maintenance services to fully utilize the platform’s potential and meet their specific needs.
By outsourcing Shopify development and maintenance services, you can leverage numerous benefits. But which service provider to choose can become challenging, considering many companies offer these services. One of the best options you have is to go through online reviews.
Reviews come from past customers and can hint at the quality of services you can expect from a particular company. For instance, Melissa Butler, the founder of Lip Bar, writes in a review about PRP Webs that she has been working with the company for around 3.5 years and is happy with the services she receives. She also mentions that communication is always fast, allowing tasks to be done quickly.
Such reviews can help you choose the right Shopify development and maintenance partner.
Here’s a glimpse of the many benefits of outsourcing Shopify maintenance:
Expertise and Experience
Shopify is a powerful tool, but it can be difficult for newbies. When you’re just starting, you may not have the time or resources to hire your team of developers and designers, and even if you did, they might not be familiar with how to work with Shopify.
The best way to make sure your store is running smoothly is by outsourcing maintenance tasks like setting up sales funnels and optimizing product pages so they get more traffic from search engines like Google and Bing.
These things require an understanding of eCommerce best practices and specific knowledge about how Shopify works for them to be done right.
Cost Savings
Cost savings is one of the most significant advantages of outsourcing your Shopify maintenance to a specialized team. You can save money by hiring a company that is more efficient than you are, has the latest technology, and has a large team of experts on hand.
Data shows the approximate website maintenance cost ranges between $60-60,000/year. For large sites, it may cost even more. While handling the maintenance yourself can bring down the price, it requires experience. If you don’t have the proper knowledge, DIY maintenance can be more costly than outsourcing.
If your business is growing rapidly or you have many stores that need to be managed at once, then it makes sense for you to hire someone else and pay them well so they’ll stay around for as long as possible.
Time Savings
Outsourcing your Shopify maintenance to a third-party provider can save you time on several fronts.
- Time savings from not hiring new employees: You don’t have to hire new workers or train them in-house, saving you both time and money.
- Time savings from not managing new employees: If one of your existing employees leaves, it’s easy enough for another team member specializing in Shopify maintenance to step into their role and keep things running smoothly while they’re gone. But if someone quits without warning? That’s when things get tricky and costly.
Hiring someone else takes time away from other projects and money spent on recruitment fees and wages. Plus, there’d still be no guarantee that this person would stay around after those initial two months were up, which means more recruitment costs down the line. The employment of web developers is expected to grow at the rate of 23% till 2031, so there is scope for getting candidates, but at the above costs.
Increased Efficiency
Let’s face it; many tasks must be done for your business to function at its best. You must focus on what you do best, selling products and providing excellent customer service. When you outsource Shopify maintenance to a specialized team, they’ll take care of all the technical aspects so that you can focus on what matters most to your core business.
Choose an outsourcing provider who specializes in Shopify maintenance services. They’ll be able to provide expert advice about how best to optimize your store’s performance through various features such as third-party apps or custom themes.
They’ll also monitor daily traffic patterns to inform you when certain changes need to be made. For example, if there’s been an increase in sales but no corresponding increase in traffic from social media platforms like Facebook or Instagram, then this could indicate that some aspect of those accounts needs attention.
Access to the Latest Technology
When you outsource your Shopify maintenance to a specialized team, they can access the latest technology. This means they can quickly make any changes or updates needed to keep your store running smoothly. You don’t have to worry about staying up-to-date with new developments in the platform because they’ll take care of it for you.
If there are any problems or issues with your store, our team will fix them immediately so that nothing interferes with your business operations.
Improved Security
Security is a top priority for eCommerce sites. If you’re not careful, hackers can break into your store, steal customer information, or even take over the site entirely. This can be disastrous for you and your customers, who will wonder if they should trust you again.
Suppose you have outsourced Shopify maintenance services from a team with specialized knowledge in this area. However, they’ll be able to provide more security than an in-house team can deliver on its own. They’ll have access to more resources and expertise than most businesses could afford and thus better protection for your site than you could do on your own.
Since security breaches are increasing, outsourcing Shopify maintenance can be beneficial. Data from Statista shows that there were 1802 cases of security breaches in the US in 2022. These breaches can be costly and impact your brand’s reputation.
Customized Support
One of the biggest advantages of outsourcing Shopify maintenance to a dedicated team is receiving customized support. Your customer service needs are unique, and a specialized team will be able to provide exactly what you need.
This means that not only will your questions be answered quickly and efficiently, but they’ll also be answered in the language of your choice. If you prefer email communication over phone calls or live chat sessions, no problem. The right outsourced team can ensure that all communication channels are available 24/7, so there’s never any waiting around for answers when needed.
Conclusion
The benefits of outsourcing Shopify maintenance to a specialized team are clear. You can save time, money, and effort by letting experts care for your website. You’ll also have access to the latest technology and security features which will help make sure your business stays safe online.
