The use of mobile internet is growing every year. There are more mobile users than PC users. If you don’t optimize your content and site, you will miss a lot of traffic.
Content should be displayed correctly not only on computer screens but also on mobile devices. The benefits are clear: the text is easy to read, links and navigation are clickable, and the content is easy to digest and will bring success and real estate.
Let’s check how your content is adapted. Let’s start with testing: determine the current state. There are several ways to do this: Google and other services allow you to find out how your site looks on different devices. Now we will discuss several ways to create a mobile-friendly design.
START WITH A MOBILE_FRIENDLY DESIGN
Surely you have heard of him. It is a synonym for the word mobile-friendly, but this is incorrect. Responsive design is just one of the ways to develop a mobile-friendly UI/UX design. When the screen size changes, the content adapts to it. Therefore, this method is the best.
The following tactics below are based on the assumption that you will prefer this option.
WIDTH MUST BE IN PERCENTAGE
All HTML elements have a width. Right-clicking on any element of the web page and selecting “View Code,” a panel will seem on the right side where you can see this option. It can be either in percentage or in pixels. By specifying a width of 50%, the browser will understand that the element will take up 50% of the screen width. If the screen is smaller, the element will still take up half the screen. If pixels are used instead of percentages, the elements will not adapt to a smaller screen. The user will need to scroll horizontally, which is extremely inconvenient on mobile devices.
MINIMIZE DISTRACTIONS
For a mobile user, there is nothing worse than loading a page and watching multiple elements compete for their attention simultaneously. Sometimes the reason lies in the code, but in most cases, it’s because of too many distractions.
For example, a regular sidebar is useless on mobile devices. It, like the navigation menu, is best removed. How? With using media queries. Another tip for copywriters: long text on mobile devices is inconvenient to read.
STEP AHEAD WITH MOBILE PAGE ACCELERATION
Accelerated Mobile Page is an HTML page in a unique format. Google has partnered with some big brands and the best text messaging services prioritized for search by mobile users; they load much faster. Is it worth creating them? On the one hand, you can get some additional traffic, but this issue still needs to be sufficiently studied. Also, the fact that Google supports them does not mean anything because the project can be closed anytime.
Conclusion
If you optimize your content for mobile users, you will retain some traffic. Use as many of the methods suggested in the article as possible. Measure their impact on your mobile traffic and get desired outcomes.
