In today’s time, you will find more than 8.9 million sellers on Amazon that will go to any lengths to get the ranking of their products on the first page. However, these tactics can be considered black hat strategies and can often go against Amazon’s ToS. If you are caught using these strategies, it can lead to deactivation.
However, if you make use of the right tricks for selling on Amazon, it can increase the effectiveness of PPC campaigns. Today, new brands need to make use of these strategies that can help them gain mileage in Amazon’s search results. However, you need to ensure that you are compliant with Amazon’s ToS, which can be quite challenging.
Thankfully, there are many tips and tricks that you can use on your Amazon PPC campaign that are compliant and also can launch your products to increase your revenue. There are various ways to boost your PPC to make sales, win customers, and get ahead of your competition. In this article, we will talk about various ways to improve and boost your Amazon PPC campaigns.
Tips And Tricks To Improve Your Amazon PPC Campaigns
Here are some tips and tricks that can help you improve your Amazon PPC campaigns:
1. Structure Your Amazon PPC Campaigns Consistently
Overall, it is very important to keep the structure of your Amazon PPC campaigns consistently. Make sure to follow the theme. For instance, the theme can be broken down in some ways, like:
- Category Of The Product
- Brand/Company
- Best-Selling Products
Keeping and maintaining the same campaign structure will reduce repeated ads that can occur due to overlap. Additionally, staying organized will also help manage your PPC campaigns more easily and also be less confusing for you.
2. Place Similar Products In The Same Ad Group
When you are setting up ad groups for the PPC campaign, you need to place a set of similar products and the related keywords that you will use for the ads. If you place all the products under the same keywords, there will be no conversions for products that are not related to the mentioned keywords.
For instance, you have a set of products under the keyword ‘piano’. If you place something like a ‘guitar’ under this keyword, it is likely that the guitar products will not be converted. This is because the users are looking for a ‘piano’, not a ‘guitar’.
3. Make Use Of Automated Features
Of course, Amazon also allows you to automate some processes and keep the others manual. While manual campaigns do offer more control over the entire campaign, using automated features also has its share of benefits, like time-saving, being less prone to human errors, etc.
One of the most-used automated features is keyword research. All you need to do is run this feature for a group of products for a couple of days and you will be provided with a list of search terms that will function optimally for your product. Then, you simply need to place these terms into the campaign manually.
You also have the choice of using automated features of other types of work-related PPC campaigns; for instance, research purposes. This automated feature will ensure that you do not spend extra money unnecessarily. However, it is recommended that you also get some work done manually since you will find keywords that you may have missed.
4. Match The Targeted Keywords For The Product Group
Of course, search engines do provide relevant results, whether it is organic or paid traffic. This means that Amazon will not show you products that do not match the keywords of your query.
Hence, it is important to include keywords in your product listing. However, ensure that you do not overdo it for your PPC campaigns. This can have some negative consequences and will make it difficult for shoppers to understand what category your product falls under.
5. Use Long-Tail Keywords For More Targeted And Specific Keywords
Long-tail keywords are very specific phrases that are often long and more detailed. This is very beneficial because your product will show up for a group of keywords that have less competition.
Additionally, users that have an advanced idea about keywords and know what they want to buy will be more likely to convert. However, the catch here is to make sure that the keyword matches the products being offered.
6. Keep Tracking And Adjusting Your Spending Based On The Performance Of The Product
In most cases, several types of products are categorized under a single ad group and share the same keywords. As you will see, there are some products that have the best performances within the ad group as well as those that do not work. If you want to produce more sales and returns for your PPC campaigns, remove the products that do not work well in the ad group.
By doing this, you will send clicks and impressions to products that perform well, thereby increasing their chances of converting. Keep adjusting your bid price so that you can control the landing page of the ads and the number of clicks you get. Keep adjusting the money until the sales and spending are at an optimal level.
7. Add Higher Bigs When You Add New Keywords
When you add new keywords to your Amazon PPC campaign, you have the choice of setting a higher bid price. While the average price is $0.75, it can also keep changing, depending on the category. Since these new keywords do not have any type of history, Amazon will not consider it much when determining the ad display.
In such cases, you can bid higher on new keywords because it will gain some clicks and impressions. Once these keywords start gathering some traction and history, you can lower the bid prices.
Final Thoughts
With the help of these tips, you should be able to optimize and increase your Amazon PPC campaign. Additionally, it is suggested that you stay away from practices that can get you banned. If you have any questions related to this topic, you can leave them in the comment section after you visit website.
