As a business owner, writing the perfect email subject line can make or break your communication with potential customers, clients, and partners. The subject line is the first thing people see, and if it doesn’t catch their attention or pique their interest, they may never even open your email. That’s why it’s essential to master the art of crafting a compelling subject line. In this blog post, we’ll explore four practices that will help you write the perfect email subject line.
Four practices for writing the perfect email subject line
1. Keep it short and sweet
The ideal email subject line should be short and to the point, ideally no more than 50 characters or fewer. This is because many email clients, such as Gmail and Outlook, cut off subject lines that are too long, so you want to make sure your message is clear and concise within the cutoff point. Also, a short subject line grabs attention more effectively than a longer one. So, instead of writing, “Learn how to get 1K followers on Instagram in 5 minutes,” write “1K Instagram followers in 5 minutes.” This way, you will generate curiosity and make your subject line short.
In today’s fast-paced world, no one has the time or patience to read lengthy emails. Therefore, it is crucial to keep your email subject lines short and to the point. Not only will it save time, but it will also catch the recipient’s attention and increase the chances of them opening the email. Some helpful tips to keep it short and sweet include using keywords that accurately describe the purpose of the email, avoiding filler words, and making it specific so that the recipient knows what to expect.
2. Be clear and specific
Your email subject line should tell the recipient exactly what the email is about. Avoid vague or generic statements. Instead, be as specific and clear as possible. For example, instead of writing “Update”, write “New product release coming next week.” The recipient will have a better idea of what’s in the email and how to respond accordingly.
To ensure that you don’t forget any important details or ideas, it can be helpful to use note taking apps to jot down your thoughts before crafting your subject line.
3. Use action-oriented language
Action-oriented language is more likely to grab the recipient’s attention and compel them to open your email. Use action verbs like “Join,” “Learn,” and “Discover” to entice people to take action. When you use such verbs, the subject line comes off as an invitation, increasing the likelihood of your email being opened.
4. Be mindful of the tone
As more and more industries begin to explore the possibilities of blockchain technology, it’s important to consider how this innovative technology could impact your communication strategies. When crafting your email subject lines, keep in mind the potential use cases of blockchain technology and how it might influence your audience’s perception of your message. A subject line that showcases your company’s expertise in blockchain could capture the attention of those interested in the technology, while a generic subject line might go unnoticed.
Conclusion
The subject line of your email is just as important as the body of your message. It is essential to take the time to craft a compelling and effective subject line that will engage the recipient and entice them to open and read the email. Keep it short and sweet, be specific and descriptive, use action-oriented language, and be careful to align the tone with the message content. By following these practices, you’ll be able to write the perfect email subject line that gets results.
